About Wealth by Penny
Our Story: From Corner Office to Your Coffee Table
Hi, I’m Penelope—but everyone calls me Penny. For seven years, I analyzed million-dollar portfolios from a corner office thirty floors up. The view was incredible, the work was challenging, but something kept tugging at me: the powerful wealth-building strategies I used for high-net-worth clients weren’t reaching the people who needed them most.
I watched brilliant, hardworking people struggle with financial basics that could change their entire trajectory—not because they weren't smart enough, but because the financial world speaks in jargon and gatekeeps information behind expensive advisors and complex products.
That's when everything shifted.
I realized my real calling wasn't managing wealth for the already wealthy—it was democratizing these strategies for everyone else. The single mom juggling two jobs. The recent graduate drowning in student loans. The couple dreaming of their first home but not knowing where to start.
So I walked away from that corner office and built something better: a bridge between Wall Street wisdom and Main Street reality.
Wealth by Penny was born from a simple truth I learned analyzing thousands of financial profiles: the same principles that build generational wealth work at every income level. They just need to be explained in plain English, with real numbers, and with someone who genuinely understands both the math and the emotions behind money decisions.
Making Wealth Building Accessible
We exist to prove that building wealth isn't reserved for people with trust funds or six-figure salaries. It's about making informed decisions with whatever you're working with right now—and then watching those decisions compound into something remarkable over time.
How We Keep It Real
Quality over quantity drives everything we publish. Each piece of content goes through our rigorous three-layer review:
Financial Accuracy: Every number, strategy, and recommendation is fact-checked against current regulations, market conditions, and mathematical reality. We cite primary sources, link to official resources, and update content regularly to reflect changing financial landscapes.
Practical Application: We test strategies ourselves or with our community before recommending them. If we can't show you real examples, real numbers, or real results, we don't publish it. Period.
Accessibility Standards: Complex concepts get broken down into actionable steps. We eliminate financial jargon, provide clear definitions, and include multiple examples for different income levels and life situations.
We never accept payment for specific product recommendations, maintain strict editorial independence from affiliate partnerships, and clearly disclose any financial relationships. Our credibility is worth more than any sponsorship deal.
Our content reflects diverse financial situations because wealth building looks different for everyone. We feature stories from various income levels, life stages, and financial starting points—because representation matters in financial education.
What We Offer
Money Mindset
Transform your relationship with money from the inside out. We tackle the psychological barriers that keep people stuck—from scarcity thinking to decision paralysis. You'll find frameworks for overcoming financial anxiety, strategies for couples navigating money disagreements, and approaches for teaching kids healthy money habits. This isn't therapy; it's practical psychology applied to your wallet.
Grow Wealth
Build real assets with strategies that actually work for regular people. From index fund investing explained in plain English to real estate opportunities beyond traditional home buying, we show you how to make your money work harder than you do. Every strategy comes with specific steps, realistic timelines, and honest discussions about both potential returns and risks.
Financial Toolkit
Master the fundamentals that create lasting financial stability. We cover everything from optimizing your banking setup and maximizing credit scores to tax strategies that save real money and insurance coverage that actually protects you. Think of this as your financial infrastructure—the boring-but-crucial stuff that makes everything else possible.
The Voices Behind Your Financial Future
While I write much of Wealth by Penny myself, I also collaborate with a small team of contributors who bring additional expertise and perspective:
Penelope "Penny" Rodriguez
Founder & Editor-in-Chief
Former financial analyst turned wealth democratizer. Seven years of analyzing portfolios worth millions taught me that the best strategies are surprisingly simple—they just need better translation. I hold a CFA designation, have managed over $500M in assets, and now channel that experience into content that actually changes lives.
Carlo Morlock
Investment Strategist
Carlo specializes in making index fund investing approachable and has personally guided over 200 families through their first investment decisions. His superpower is explaining compound interest in ways that make people excited rather than overwhelmed. He's also our go-to expert for retirement planning strategies that work for people who didn't start investing in their twenties.
Vina Thompson
Banking & Credit Specialist
Former credit union loan officer who spent eight years seeing exactly why people get approved or denied for major financial products. Vina knows the insider strategies banks don't advertise and the credit optimization techniques that actually move scores.
David Santos
Money & Side Hustle Expert
David owns three rental properties, runs two online businesses, and has consulted for over 50 entrepreneurs launching their first ventures. He brings practical experience to discussions about passive income, real estate investing on a budget, and scaling side hustles into significant revenue streams.